Analytics

As an ecommerce business owner, I know how overwhelming all the analytics and data can be. It’s so easy to get buried trying to measure everything when only a handful of key metrics really matter. These ecommerce KPIs are the vital signs of your business’s health that provide actionable insights to spur growth. If you […]

As an ecommerce business owner, you likely have a vast customer database full of potential high lifetime value shoppers. But how do you systematically pinpoint your VIP buyers? In this article, I’ll share tactics I’ve used to help brands segment customers, spotlight the cream of the crop, and optimize marketing efforts to keep them delightfully

I feel ecommerce analytics has come a long way in the past decade. What was once a manual, reactive reporting function has evolved into a sophisticated capability to extract predictive insights and enable automation. As an ecommerce merchant, you’re likely familiar with pulling standard reports to check on business health. But to truly compete today,

Online stores have access to a wealth of customer data that can provide valuable insights into how to improve the shopping experience and increase sales. But with so many analytics platforms to choose from, how do you know which one is right for your ecommerce business? From personal experience, big brands I’ve worked with typically

We’ve all been there. You launch a new campaign or initiative and watch those vanity metrics like traffic and sessions spike through the roof. The thrill of seeing those numbers increase is addicting, and it’s easy to assume more traffic equals success. But what if I told you those vanity metrics could be misleading? While