One of the Most Overlooked Psychological Triggers Behind Abandoned Carts

Online shopping provides unparalleled convenience. With just a few clicks, we can browse products, add items to our cart, and purchase anything our heart desires. But despite this convenience, abandoning online shopping carts is an all-too-common occurrence. Research from Baymard Institute shows that the average cart abandonment rate is 69.57%. That’s brutal. As an online […]

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