Loyalty

Introduction In the ever-evolving world of e-commerce, a critical issue many brands face is creating a website design that truly resonates with their customers. Often, businesses attempt to dictate user behavior through rigid design principles, expecting users to conform to a predefined path. This approach can lead to frustration and cart abandonment, ultimately affecting sales […]

Points or Tiers? How to Choose the Right Ecommerce Loyalty Program I believe implementing an effective loyalty program is one of the best ways to increase customer lifetime value. The question is how do you know whether a points-based or a tier-based model is better for your ecommerce business? In short, there are pros and

In my experience working with brands, keeping customers coming back is crucial for long-term success. Here, I want to reveal some of the best retention tactics I’ve seen being deployed by leading online retailers. By implementing even a few of these hacks, you can transform one-time buyers into loyal, lifetime patrons. Welcome New Customers Make

Loyalty programs are staples of airlines, hotels, and grocery stores. So it’s tempting to think they’re the key to loyalty for online stores too. But simply porting over a points-based program from the offline world often fails to make customers truly loyal. In this article, I’ll explain why loyalty programs can fall short in ecommerce

Competing on price is a race to the bottom. Build a powerful brand story that connects emotionally with customers instead. In the world of online retail, pricing strategies can make or break your business. Do you compete on being the cheapest? Or do you differentiate with value? I believe focusing on your brand story is

We’ve all been there – trying to sell products or services to an audience that just isn’t interested. No matter how amazing your offering, it falls flat if it’s not resonating with the right people. As someone who went from struggling to find customers to attracting my ideal tribe, I want to share what’s worked