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Why Spending More on Marketing Doesn’t Always Translate to More Customers

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In the competitive world of online retail, brands often believe that increasing their marketing budget will directly lead to more customers and higher sales. However, this isn’t always the case. Despite significant investments, many e-commerce businesses find that their customer base does not grow as expected. Understanding why spending more on marketing doesn’t always equate […]

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The Tortoise Mindset: How Slow Growth Wins the Race for Ecommerce Brands

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Growth is always exciting for online retail. As an online retailer, it’s tempting to want to scale up as quickly as possible. However, slower organic growth is often better long-term than rapid, potentially unsustainable growth. In this article, my goal is to explain why I believe this to you. Focus on high-quality products and customers

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The Evolving Role of Paid Social Ads for Ecommerce

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Online shopping has exploded in popularity over the last decade. As consumer behavior shifts towards making more purchases online, ecommerce businesses have had to adapt their marketing strategies. One of the most important channels to leverage is paid social media advertising. Platforms like Facebook and Instagram provide highly targeted promotion opportunities to connect with potential

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